Baby Boomers: Here’s How to Sell Your Home to Millennials- Article Shared By Jason Kerner Realtor

Baby Boomers: Here’s How to Sell Your Home to Millennials

bigstock-Senior-couple-in-new-home-23271182

BY BRENDON DESIMONE ON 27 MAR 2017

Shopping for a home has evolved over the years. Here’s what you need to know about the new generation of buyers.

For years we’ve seen the shift in Baby Boomers ditching their large suburban homes for the excitement of urban life. And we’re noticing the reverse from millennials: leaving behind small spaces along with the hustle and bustle of the city.

They’re open to a new world of suburban living, with single-family homes, more storage and closet space, and some outdoor space all their own.

These millennials, born between the mid ’80s and the late ’90s, came of age in a shifting cultural and social environment. Their experiences aren’t the same as their Baby Boomer parents, and as such, their preferences differ from those of their parents, who bought a generation ago.

Here are some real estate considerations to help you sell to millennial buyers. buying-your-dream-home-xlarge

Millennials are busy

Today’s young people work long hours, and they want to spend the free time they have with friends and family.

They’re also more transient than their parents’ generation. So, when it comes to real estate, many of them seek turn-key homes for quick and easy move-in. They can’t fathom taking the time to undertake renovating a bathroom or kitchen.

No matter how great the opportunity, many of today’s buyers aren’t interested in painting or “making it their own” as our parents did when they moved into homes they planned on living in for 30 years or more.

Home searching is like dating 100381730

Millennials grew up attached to their phones. They hail a car and order food with their fingertips. And now, instead of meeting at a bar, they date with their thumbs. Swipe left for the potential mate, or reject them by swiping right.

When it’s time to buy a home, their experience is much the same, thanks to smartphones and real estate apps. As a home seller, you and your agent must invest an incredible amount of time and money on your home’s photo shoot. If you don’t, you may never get a first “date” with your prospective suitor. If the buyer isn’t drawn to your photos, they’re on to the next place.

Bigger is no longer better

Senior couple signing contract
Senior couple signing contract

In the ’80s, a McMansion with quadruple master closets, oversized Jacuzzi tubs, formal rooms, and large basements were a sign of success, and coveted by home buyers.

Today, millennials want smaller and simpler homes on smaller parcels. Bigger houses or any land more than half an acre equals more work and maintenance to these first-time buyers, accustomed to the easy life.

You can’t make your home smaller, but if you are serious about selling and want to account for this trend, your price will need to meet the market.

Location matters more than ever

Millennial buyers want the urban experience, as best as they can get, in the ‘burbs. This means homes that are walking distance to a village or town, near the train, and in bustling neighborhoods are among the most popular.

While being away from town, secluded, and with more land was a status symbol in the ’80s, it’s a deal killer today. Unfortunately, you can’t move your home to a better location — but you can adjust your price to meet the market.

If you’re a Boomer selling a long-time family home now or in the future, and the millennial is your potential buyer (think: customer), you need to adjust your mindset to meet theirs. You can’t assume that anything related to your original home search applies today. Get ahead of it, or your home may spend many months (or even years) on the market.

If you are considering selling your home in San Ramon, Danville, Dublin or Pleasanton, give Jason Kerner a call.  Jason is your local Realtor expert.  Jason may be reached at jason@nexthomeprg.com or 925-400-7007.   Visit www.KernerHomes.com for more information.

Jason Kerner, San Ramon Realtor, Broker, and Co-Founder NextHome Premier Realty Group

A successful real estate professional since 2002, Jason Kerner has built a stellar reputation with his client-focused, service-centric approach and impressive track record of sales. He is distinguished in field with many accomplishments, awards and advantages that set him apart:

  • A San Ramon Real Estate Expert offering attractive fees and the highest net
  • A Certified Residential Specialist (CRS) representing the elite top 4% of the industry
  • Facilitator of multiple home purchases and sales in Windemere, Gale Ranch, Bridges, San Ramon, Danville, Fremont, Pleasanton, Redwood City, San Mateo, San Carlos, Mountain View, and Cupertino
  • ePro Certified from the National Association of Realtors for being a leader in Real Estate technology

JasonIn late 2014, Jason became Co-Owner, Co-Founder and Managing Broker of NextHome Premier Realty Group, one of the leading local real estate offices in San Ramon Valley with over $140 million in sales since January 2015. He segued into this role after years of recognition as a consistent top producer in the San Ramon area at Remax Accord.

Jason has excelled in brokerage and earned top-tier awards because he always serves the best interest of his clients. That is why his properties consistently get more exposure and sell for higher prices than the competition.

His high-tech background in Silicon Valley prior to real estate taught him to keep a close eye on trends and capitalize on technology to research and market properties most effectively. This command of technology that includes social media, 3D tours, HDR photography and other cutting-edge marketing vehicles gives him a distinct edge.

Clients just as much appreciate the personal attention, custom service and negotiating skills Jason brings to their transactions, which are essential when one’s greatest asset is involved. He employs a low-pressure, consultative style that empowers sellers and buyers to make the right decisions; yet he is aggressive when it comes to fighting for his clients’ needs and negotiating the best terms. 

A Los Angeles native, Jason has lived in San Ramon for over 11 years. He is married with two daughters, is actively involved in his community, and has a variety of interests such as cycling, basketball, and wine tasting.

Whether you are looking to find your dream home or sell your property for top dollar, trust Jason to make your transition, and transaction, as smooth and rewarding as possible.  http://www.KernerHomes.com or 925-400-7007

Hire the San Ramon Realtor Expert and Sell For More. #1 in Client Relations.

New Year. New Home.Hire the San Ramon Realtor Expert and Sell For More.  Over $33 Million Sold in 2016 Year to Date.  #1 in Client Relations With Tons of 5 STAR Reviews.  “What sets Jason apart from others is his experience. Anyone can take pictures and list your home on the MLS, but experience is what matters most. Jason guided me through every step of the way, from marketing my home to negotiations and even what to do when things go wrong. Our buyer’s lender made a mistake but Jason was able to get everything back on track without me having to worry.